Only five states have lower obesity rates than Oregon. Too bad Safeway isn’t helping the cause.
Please take a moment to check out the “SUPER PRICE COUPONS!” that ran in today’s Safeway advertisement. Jif Peanut Butter, Pepperidge Farm Milano Cookies, Ruffles, Quaker Chewy Granola Bars and Safeway Aseptic Broth. Maybe Safeway should rework the title of the coupon section. Any ideas? “Heart Attacks for Cheap” or “Clip-N-Grow” are what pop into my head.
This saddens me personally because I shop at Safeway. I respect Safeway. I admire Safeway! The store is a respected thought-leader in private label organic products. O Organics, launched in 2006, fits the Northwest lifestyle. It’s local, high-quality and delicious. Unfortunately, coupons for these health(ier) products are scarce.
When a company has 1,743 stores grossing over $40 billion in the United States and Canada, it controls (at least on some level) purchasing decisions of its customers. I just wish it was the right message.
- Safeway’s coupons on 4/17/2011
Tags: Advertising, Food, Health, Junk Food, Marketing, Obesity, Oregon, Oregonian, Organic, Safeway, Supermarket
